The ideal life..
Whenever I show people a range of my images from Ukraine they always comment about the amount of adverts that I show them. From huge billboards on the roadside to those displayed on the side of marshrutka’s, the adverts are an instant attraction for me. They often show a way of life not possible for the majority.
Sometimes I feel there is a hidden meaning within the adverts, be it political or otherwise. I remember my final year in university reading ‘Ways of Seeing’ by John Berger. When referring to adverts there he quotes ‘For many in Eastern Europe such images in the West sum up what they in the East lack. Publicity it is thought, offers a free choice.’ I couldn’t have put it better myself.
LIke the image below shows, the adverts display one thing and the reality is somewhat different. With Independence Day celebrations just around the corner, the cynical amongst us could wonder what exactly many are celebrating. Life is still tough….